TikTokers Are Getting A Harsh Reality Check

We’ve all seen TikTokers rise to fame overnight. All of a sudden, they have millions of followers, tens of millions of likes, and hundreds of millions of views. But while they might be famous, this vitality doesn’t actually translate to much money, at least not from TikTok itself. Obviously, creators are able to do brand deals, sponsorships, and affiliate marketing which makes it worthwhile, but the income from Adsense is quite low, to say the least. Khaby Lame for example is the most followed TikToker on the planet with 159 million followers. But given that TikTok only pays $0.02 to $0.04 per 1000 views, even Khaby has only earned about $540,000 in ad revenue. Not a bad amount, but let’s not forget that he’s the most followed TikToker in the world. Where this becomes an even bigger problem is for the platform whose only source of revenue is ads. This is one of the main reasons that TikTok is still not profitable despite being one of the world’s most popular platforms. This video explains TikTok’s monetization crisis and the uncertain future of TikTok.

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Timestamps:
0:00 - TikTok Income
2:19 - Hesitant Advertisers
5:41 - Short From Hell
8:45 - Giving Up
11:30 - The State Of TikTok

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