Platforms Are Already Giving Up On Short Form Content

Companies are already giving up on short-form content and pivoting back to their main sources of revenue whether that be the Instagram feed or long-form video. This may seem confusing at first glance as the media would have you believe that everyone’s attention span is shrinking and that short-form content is the future, but this is really not true. First of all, most creators use short-form content as a springboard for long-form content, music videos, etc. So, short-form content falls short when it comes to building up a loyal base of creators. Additionally, advertisers aren’t exactly enthusiastic when it comes to advertising on short-form content. In fact, based on ad rates, they're 100X less willing to push ads on shorts. And finally, as for the audience, just because short-form content is popular doesn’t mean that the interest in long-form content is dying. In fact, it’s likely that they coexist and finds some sort of stable equilibrium. This video explains the various reasons companies are pivoting back to their main sources of revenue and pulling back on short-form content.

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Timestamps:
0:00 - Short Form Fatigue
2:18 - Unloyal Creators
5:33 - Hesitant Advertisers
8:51 - A Waning Audience
11:34 - The Fate Of Shorts

Resources:
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Видео Platforms Are Already Giving Up On Short Form Content канала Logically Answered