Content Marketing World 2017 Keynote - Kate Santore

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As one of the world's oldest marketers, Coca-Cola continues to hold true to its identity over 130 years later. In this keynote from Content Marketing World 2017, Kate Santore, Creative Content & Excellence, Coca-Cola Company, dives into the basics of what makes for great Coca-Cola stories and what brands can learn about storytelling from the icon.

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