Customer-First Marketing | C3 Conference 2017 | Seth Besmertnik (1/2)

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Customers, Value, & The Future of Marketing
Seth Besmertnik, CEO, Conductor

The age of Customer-First Marketing is here. It's no longer enough for marketers to pump out content for a captive audience — consumers are empowered to only engage with what they want to engage with. To succeed in the modern marketplace, marketers have to put customers first: meeting needs, solving problems, and providing solutions.

But what is customer-first marketing? Simple: it's all about providing value. At every turn, we have to ask ourselves, is my content good for the customer? Am I providing real value to real people?

Conductor Co-Founder and CEO has a bold new vision for the future of customer-first marketing, one where companies' sole marketing priority is being of use to their customers, their future customers, and people who perhaps may never be customers.

Businesses that prioritize customer-first marketing will walk into the future with their customers' needs as their north star, and will flourish. These are the Amazons and Googles of the world, whose primary concern is providing value. Here, Seth provides a roadmap for any marketer who wants to make the transition to a customer-first method of doing business.

C3 2017 brought to you by Conductor. For more information on how Conductor can help your marketing organization check out:
http://www.conductor.com

Видео Customer-First Marketing | C3 Conference 2017 | Seth Besmertnik (1/2) канала Conductor