How to develop a new product? Product Development Process.

There is no doubt that getting the product development process right is critical to any business. As with many things in life, there is no recipe for guaranteed success though. Look around and whilst you might see some brands that look to have been built on a gut feeling alone, there will have been a lot of work put in to ensure the end product/solution really met the needs of the market. Few are able to truly create brand new markets. Product development can be time consuming and eat up a lot of money and to guide us through this complicated area, our Tatyana Tarassenko was joined by Shabir Shaykhlislamov. Shabir knows the process very well and has put his years of experience to good use developing products of his own now. The short video provides some great tips for any organization but for startups in particular, the content will prove invaluable! We recommend you give this a good watch! A feeling might get you to the starting line but as Shabir shows us, the value of product research with your potential target clients cannot be understated. And how you are able to effectively build this into your product development process itself is critical. Enjoy!