How much should bands spend on advertising and marketing (viewer question)

I answer a viewer question: How much should a band spend on advertising on social media platforms when promoting a tour, album, or other project?

And note that while I'm talking about this in the specific context of bands, everything I'm saying here applies to any kind of DIY creative project.

A few things I touch on:

- Why bands should invest first and foremost in making great music with a great producer at a great studio (because advertising and marketing can't make a bad band popular)

- How to think about the right budget for advertising your band or other project on Facebook, Instagram, and other social media platforms

- How much bands of various levels should spend on advertising for tours and album promotion

- How to directly track the ROI of Facebook advertising via platforms like Shopify and why you should invest heavily in these advertising campaigns (as long as they are profitable)
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Видео How much should bands spend on advertising and marketing (viewer question) канала The Punk Rock MBA