Positioning to Unlock Growth in Noisy Markets with April Dunford

We operate in insanely crowded markets, trying to reach customers who are completely overwhelmed with choices. We’ve tried to break through this noise using better, stronger, faster marketing and sales tactics, but all that gets us is….noisier markets. But there is another way. This talk will teach you the secret to making market forces work for you, not against you. This session will show you how to apply the secret to using strategic positioning to help your products stand out and sell.

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April is the world’s leading expert on product positioning. She is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP Marketing at a series of fast-growing technology companies. As a consultant, she has worked with hundreds of companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
Check out her Substack here 👉 https://aprildunford.substack.com/p/understanding-the-job-of-a-market
And find her on Linkedin👉 https://www.linkedin.com/in/aprildunford/
📙Purchase her new book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it 👉 https://www.aprildunford.com/books

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