Personas & Customer Journeys Bring the Human Side into Your Case Solution

Most teams focus on numbers and strategy but forget the human side — the actual customers and stakeholders who will experience the solution.

In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use Personas and Customer/Product Journeys to make your analysis more relatable, your solution more realistic, and your presentation more persuasive to judges.

You’ll learn:
• How to create realistic personas (name, demographics, interests, brand loyalty, cultural fit)
• Why you can (and should) use multiple personas for different customer segments or stakeholders
• How to map customer journeys and product journeys with clear steps, touchpoints, emotions, pain points, and improvements
• How to connect these tools back to your objectives, solution, and recommendation (awareness → consideration → decision → retention)
• Practical ways to present them so judges see that you truly understand the people affected by your solution

This masterclass helps you move from generic recommendations to solutions that feel human-centred and judge-friendly.

Drop a comment: Do you usually create personas and map journeys in your cases, or do they get left out?

Subscribe and hit the bell for the full Tools & Skills series.

Unlock your Mad Skills. Make your solutions more human and more winning.

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Timestamps:
00:00 Understanding the Human Element in Case Competitions
00:33 Building Personas and Journeys
01:30 Creating Effective Personas and Customer Journeys

#MadSkillsMastery #Personas #CustomerJourney #CaseCompetition

Видео Personas & Customer Journeys Bring the Human Side into Your Case Solution канала Discover Your Mad Skills Masterclass