Business Model Canvas & Lean Canvas Visualize, Align, and Strengthen Your Case Solution

Most teams jump straight into solutions without clearly mapping how the business creates, delivers, and captures value. The result is often a disconnected or unconvincing recommendation.

In this Tools & Skills Masterclass, Coach Cam Welsh shows you how to use the Business Model Canvas (and its Lean adaptation) to visualize the nine key building blocks of any business model in one page.

Business Model Canvas Creative Commons Attribution:
“Business Model Canvas" by Alexander Osterwalder, Strategyzer.com (https://www.strategyzer.com/library/the-business-model-canvas), Creative Commons Attribution-ShareAlike 3.0 Unported License. Adapted for Prof. Cam Welsh for Case-Solving Team Training.

Lean Canvas Creative Commons Attribution:
The Lean Canvas template is adapted by Ash Maurya from the ‘Business Model Canvas’ by Alexander Osterwalder, Strategyzer.com (https://www.strategyzer.com/library/the-business-model-canvas), licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. Further adapted by Prof. Cam Welsh for Case–Solving Team Training.

You’ll learn:
• The nine blocks of the classic Business Model Canvas and the specific questions to ask for each (Key Partners, Key Activities, Value Propositions, Customer Relationships, Customer Segments, Key Resources, Channels, Cost Structure, Revenue Streams)
• How the Lean Canvas adapts it for faster, entrepreneurial-style thinking in case competitions
• Practical ways to use the Canvas to align your analysis, test assumptions, and make your recommendation more coherent and persuasive
• Tips for presenting the Canvas so judges immediately see a complete, value-driven business model

This masterclass helps you move from fragmented ideas to a clear, visual blueprint that strengthens every part of your case.

Drop a comment: Have you used the Business Model Canvas or Lean Canvas in your cases before?

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Unlock your Mad Skills. Visualize your business model. Strengthen your solution.

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Timestamps:
00:00 Introduction to Business Model Tools
00:38 Understanding the Business Model Canvas
01:44 Exploring the Lean Canvas
03:02 Applying the Canvases in Case Competitions

#MadSkillsMastery #BusinessModelCanvas #LeanCanvas #CaseCompetition

Видео Business Model Canvas & Lean Canvas Visualize, Align, and Strengthen Your Case Solution канала Discover Your Mad Skills Masterclass