What is a Likert Scale? Expert tips on how to use it

What is a Likert scale question? A Likert scale question (usually) uses a 5 or 7-point scale, ranging from one extreme attitude to another. But Likert scale questions go much deeper than that... and are a great survey, questionnaire and market research tool to know how to use.

00:00 - What is a Likert scale question?
00:13 - Why you should use Likert scale questions
00:26 - How many points on a Likert scale
00:56 - Different Likert scale questions and anchors
01:37 - How to use Likert Scale
01:46 - How to use a Likert Scale - Tip One
01:56 - How to use a Likert Scale - Tip Two
02:10 - How to use a Likert Scale - Tip Three
02:40 - How to pronounce Likert Scale

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