The TOP 3 Tips from The Mom Test by Rob Fitzpatrick

Ever had a business idea? How do you know if the idea is good? The Market Research MOST people do, however, is failed. The Mom Test is a book by Rob Fitzpatrick that teaches you HOW to get feedback on your idea, when everyone is lying to you... including your mom! It outlines some of the key things you learn through a career in Market Research in a practical, fun and engaging way.

The Mom Test is one of the best (and most fun) books about Market Research that I've read. To be honest, it's one of the best business books I've read. Definitely worth buying to dive deeper into the tips from the book.

00:00 - The Mom Test
00:20 - Tip 1: Don't Tell Them, Ask Them
01:48 - Tip 2: Don't Believe Everything You Hear
03:32 - Tip 3: Keep It Casual
04:13 - Bonus Tip!

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