How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission

A year into the global pandemic, this non-profit raised almost one million dollars by accelerating their digital transformation. (Hint: They harnessed the power of Parkinson's Law.)
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I've spent the past year collecting outstanding examples of businesses who've turned the pandemic's constraints into some serious business wins.

But one of these case studies stands out above the rest for three reasons:

It's not a business (they're a nonprofit.)
They stayed true to their mission.
Their team launched a new virtual donation model in just one evening.

And, it worked. They've reached more than 275,000 people in the past year and raised almost $1 MM.

So, on this week's Loyalty Loop, I decided to call the organization's co-founder, Nate, to break down exactly what they did. And, I uncovered the magic behind Parkinson's Law.

What did they launch? And what can we all learn from their success?

Oh, and what's with the goat?

What they came up with is so good; I'm willing to bet you donate. I did.
● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Видео How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission канала Andrew Davis