Leading Digital Transformation Now - No Matter What Business You’re In

http://www.leadingdigitalbook.com

In this keynote session recorded at Oracle OpenWorld 2014, Dr. Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book "Leading Digital," highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage.

Didier also discusses the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.

Видео Leading Digital Transformation Now - No Matter What Business You’re In канала Capgemini