Leading in the Age of AI: Susan Baroncini-Moe on Coaching, Change & Conscious Leadership

What does great leadership look like in an AI-driven world?

In this inspiring episode of Founder’s Future, host Ammar sits down with Susan Baroncini-Moe award-winning executive coach, bestselling author, and founder of Baroncini-Moe Executive Coaching. With over 20 years of experience transforming high performers into world-class leaders, Susan shares how she’s helping executives adapt to the AI revolution without losing the human touch.

💡 You’ll learn:

⚙️ How Susan helps leaders embrace AI responsibly and confidently
🌍 The leadership gap created by AI mandates (and how to close it)
🧠 Why great coaching starts with data and self-awareness
🔥 How to scale a coaching business without sacrificing integrity
💬 What new coaches need to know entering the industry in 2025

✨ This conversation bridges the gap between tech and humanity redefining what leadership means in the modern era.

00:00 – Intro: Meet Susan Baroncini-Moe
01:00 – From web developer to world-class executive coach
02:00 – Discovering coaching through adversity and reinvention
03:00 – Who Susan serves: Leaders, teams, and organizations
04:00 – How AI is disrupting leadership — and creating confusion
05:00 – Closing the gap between AI mandates and real enablement
06:00 – Partnering with AI consultants for corporate training
07:00 – Inside the client experience: Assessments, data & strategy
08:00 – Building development plans rooted in measurable outcomes
09:00 – Why Susan focuses on intentional coaching over “quick fixes”
10:00 – The reality of scaling in coaching: quality over quantity
11:00 – Why accountability matters more than information
12:00 – Lead generation: referrals, podcasts, and thought leadership
13:00 – Hiring a marketing/sales expert to expand corporate outreach
14:00 – How AI tools like SENDER are changing her marketing approach
15:00 – Balancing automation with authentic human connection
16:00 – Vision for the next decade: Building toward acquisition
17:00 – What it really means to “make a difference” as a coach
18:00 – The path toward legacy and leadership impact
19:00 – Advice for new coaches in 2025: Training, focus & ethics
21:00 – How to stand out in the crowded coaching landscape
22:00 – Connect with Susan & closing thoughts

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