Building Brands on LinkedIn, Podcasting, and Impact with Alex Sheridan

In this episode of Founder’s Future, host Olivia Salmons speaks with Alex Sheridan, founder of Impacts, about his transition from 10 years in B2B sales to building a platform and consultancy that helps purpose-led companies grow internationally through branding, positioning, and content. Alex shares how posting on LinkedIn before COVID led to inbound demand and a pivot into social selling and brand building, and explains his ideal clients—service-based B2B firms in the $3M–$30M range—supported through a five-step coaching and consulting model. He discusses effective growth channels including LinkedIn, podcasting, and ads (notably LinkedIn thought leadership ads), his lean team structure, goals to grow 30% in 2026 and monetize the podcast, and advice on hiring only when necessary and pricing for transformation.

00:00 Welcome and Guest Intro
00:55 From Sales to Founder
01:35 LinkedIn Pivot and Covid Boost
03:05 Ideal Clients and Offer
03:51 Branding and Positioning First
04:49 Marketing Channels That Work
05:46 Podcasting as Growth Engine
06:26 Ads and Multi Platform Strategy
08:07 Team Setup and Lifestyle Model
08:43 Growth Goals and Podcast Plans
09:40 Podcast Challenges and Consistency
10:52 Scaling Advice Hiring and Pricing
13:10 Advice to Younger Self
14:25 Where to Connect and Wrap Up
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Видео Building Brands on LinkedIn, Podcasting, and Impact with Alex Sheridan канала Founders Future