Why You’re Sleeping Wrong (And It’s Not Your Fault) | The Sleep Geek on Performance & Recovery

In this episode of Founder’s Future, Olivia Sammons sits down with James Wilson, also known as The Sleep Geek, founder of Frankly Ventures a sleep consultancy helping individuals, teams, and organizations transform restless nights into real recovery .

A lifelong poor sleeper himself, James built his career on challenging outdated sleep myths and translating complex sleep science into practical, no-nonsense strategies .
From working with elite sports teams including trophy-winning football clubs to major brands like Dyson and Specsavers, James shares how sleep impacts performance, productivity, and wellbeing .

We explore:
• Why poor sleep isn’t always your fault
• The biggest myths in the sleep industry
• How misinformation keeps people exhausted
• Working with professional athletes & corporate teams
• Building authority through media & TV appearances
• Growing a consultancy without heavy ad spend
• Bootstrapping vs. taking investment
• Why integrity builds long-term brand equity

James also shares why he chose to scale slowly (“tortoise, not hare”) and how building trust not hype has positioned him as a trusted voice in sleep performance.

If you care about recovery, performance, or sustainable entrepreneurship — this one’s essential.

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Видео Why You’re Sleeping Wrong (And It’s Not Your Fault) | The Sleep Geek on Performance & Recovery канала Founders Future