What Is Churn? SaaS Churn Prediction EXPLAINED

What differentiates a good churn rate from a bad one? In this video, I’m going to explain what churn is, how to measure it, and, most importantly, how to capture the cancellation.

DOWNLOAD: Cancellation Capture System™ - The Flow, Design and Copy You Need To Save Cancellations & Learn as Much as You Can Before a Customer Leaves - https://bit.ly/3jIRGRW

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It’s the thorn in every SaaS founder’s side…

The number that keeps you awake at night:

Your churn rate.

Churn equates to invisible dollars that slip through your fingers. The lower that number, the more successful and exponential your capacity to grow.

But how exactly do you measure churn?

There isn’t just one number.

There are multiple different measures of churn you should know.

Today I’m going in-depth into the different types of churn, and strategies to monitor, control and minimize that deadly number.

In this video, I’m going to simplify and explain churn in a way that you can apply. You’re going to learn:

- How to measure churn
- Logo churn vs revenue churn
- What is net negative churn
- SaaS industry churn % standards
- How to know if your churn is good or bad
- Churn prediction methods
- The 20-60-20 rule for developing anti-churn software

If you’re a seasoned SaaS pro, churn might look like a beginner’s topic.

It’s not.

Sure, it’s one of the first numbers a SaaS founder should measure, but it pays to remain obsessed about that number.

If you can make any changes to your churn rate, your company will grow.

It’s that simple.

Looking forward to hearing from you in the comments on the video.

Dan “keeping SaaS simple” Martell

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ABOUT DAN MARTELL
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“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

DOWNLOAD: Cancellation Capture System™ - The Flow, Design and Copy You Need To Save Cancellations & Learn as Much as You Can Before a Customer Leaves - https://bit.ly/3jIRGRW

Видео What Is Churn? SaaS Churn Prediction EXPLAINED канала Dan Martell