How to Reduce Churn through Customer Exit Interviews

Is Churn a headache for your company? Reduce churn by conducting exit interviews with your customers.

Conducting customer exit interviews isn’t a one-and-done exercise. Instead, it is suitable to think of interviews as a series of conversations with customers. The target of doing customer interviews is to develop deeper relationships with customers with reduced churn rates as an outcome.

In this Customer Success discussion, learn from Anita Toth, Chief Churn Crusher, as she shared and emphasized customer interviews' value in reducing churn rate percentage. What is churn rate? What are the actionable ways to build trust and identify the right kind of questions during customer interviews? How to attract customers to participate? What is the step-by-step process of doing customer interviews to reduce customer churn rates? Learn these and more by watching the full video.

1:28 What’s the process of interviewing customers to reduce churn rate?
4:56 What are the main churn reasons as you do customer interviews?
6:38 How do you set up objectives to achieve goals?
13:34 Who should be conducting customer interviews?
16:56 How often customer interviews should be done?

Here are some bonus resources for you!

Learn more: Customer Churn Analysis: Should you bother?!
https://www.csmpractice.com/churn-renewal-analysis-should-you-bother/

Watch this Video: Analyzing Customer Churn
https://www.youtube.com/watch?v=HXW6IRQTSgA

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If you’re falling short, consider booking an assessment of your customer success program with CSM Practice. We’ll explore your core challenges and draw upon the unique insights of key customer-facing members in your organization. We’ll prepare a plan to address those challenges and strengthen your customer success strategy.

Learn more about our Customer Success Strategy Assessment service offering:
https://www.csmpractice.com/services/customer-success-strategy/

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Видео How to Reduce Churn through Customer Exit Interviews канала CSM Practice