Why feature-heavy paywalls don’t convert

Most paywalls don’t fail because the price is wrong — they fail because the message doesn’t match the user’s motivation.

In this App Talk clip from Business of Apps Berlin 2025, Peggy Anne Salz interviews Lanre Akinyemi, VP Growth at Superwall, about what paywall language turns users off.

Lanre shares why consumer purchases are often emotional decisions, and why paywalls need to help users visualize the outcome they’ll get from the app — instead of over-indexing on feature lists or discount messaging.

Watch the full interview here - https://www.businessofapps.com/video/why-your-paywall-is-your-most-important-growth-lever/

#Paywalls, #AppMonetization, #SubscriptionApps, #MobileMarketing, #ProductMarketing, #AppGrowth, #UXWriting, #GrowthStrategy, #shorts

Видео Why feature-heavy paywalls don’t convert канала Business of Apps