Subscription App Benchmarks: What Success Looks Like in 2026

This video was recorded at Business of Apps London. Get tickets for the next event here: https://www.businessofapps.com/event/nyc/

Most app teams are guessing when it comes to pricing and trial duration. But why guess when you can use the data from 115,000+ apps to find the answer?

Join Rik Haandrikman, VP of Growth at RevenueCat, for an exclusive deep dive into the industry’s most comprehensive subscription benchmarks. Drawing from over $16 billion in tracked revenue, Rik will pull back the curtain on the "numbers that matter" to help you stop the silent revenue leaks in your funnel.

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00:00 - Introduction and the Tokyo Study Trip
01:03 - The State of Subscription Apps Report Overview
02:09 - The Growing Divide: Top vs. Low Performers
03:38 - The Short Trial vs. Long Trial Dilemma
05:32 - Strategy: Using Exit Offers to Boost Conversions
07:34 - Fixing the "Billion Dollar Leak" in Google Play
08:15 - Implementing Grace Periods and Lifecycle Messaging
09:29 - Reactivation: Understanding Monthly vs. Annual Churn
10:57 - The Power of Reverse Trials
12:03 - Designing for "Boomerang" Subscriber Behavior
13:20 - Summary: Three Actionable Steps for Growth
14:19 - Final Thoughts: Product Quality and Tight Operations

#BOALondon #appstrategy #appmarketing #appgrowth

Видео Subscription App Benchmarks: What Success Looks Like in 2026 канала Business of Apps