Beyond the App Store: Rethinking Your Competition in the Age of AI

This video was recorded at Business of Apps London. Get tickets for the next event here: https://www.businessofapps.com/event/nyc/

If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market share long before they ever appear in the rankings.

Join Andrea Girardello, VP of App Intelligence at Similarweb, for an essential session on Cross-Platform Market Intelligence. Andrea will demonstrate why a mobile-only view is no longer enough to win and how to leverage a 360-degree view of web, app, and AI signals to stay ahead of the curve.

Key Learning Outcomes:
✅AI Visibility: Strategies to monitor and influence how your app is surfaced by AI agents.
✅Competitive Forensics: Spotting "hidden" players and rising stars early in their growth cycle.
✅Acquisition Innovation: Finding high-ROI user segments outside the traditional walled gardens.
✅Holistic Benchmarking: A framework for measuring total digital authority beyond simple install metrics.

Join us at a Business of Apps event - https://www.businessofapps.com/events

More from Business of Apps:

Weekly Newsletter - https://www.businessofapps.com/register
Linkedin - https://www.linkedin.com/company/businessofapps/

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform is the essential resource for people building, marketing and monetizing apps and is quoted as an authority on the app industry by the New York Times, BBC, Harvard Business Review and The Economist.

0:00 Introduction & Welcome
1:30 About Similarweb & the 42 Matters Acquisition
4:00 The GenAI App Explosion: Top 10 AI Apps
7:00 Agentic Coding & the App Release Surge
10:00 How User Discovery Has Changed (Web, AI, App Store)
13:00 Case Study: UK Shopping Apps Overview
16:00 Vinted's Rise: The Power of Retention
19:00 Cross-App Usage & Ecosystem Effects (Vinted + Impulse)
21:00 SDK Intelligence: Klarna & Buy Now Pay Later Trends
23:30 Connecting the Dots: Web + App as One View
26:00 Similarweb Platform & AI Studio Demo
29:00 Wrap Up & Booth Invitation

#BOALondon #appstrategy #appmarketing #appgrowth

Видео Beyond the App Store: Rethinking Your Competition in the Age of AI канала Business of Apps