Tom De Ruyck on Consumer Collaboration in Times of Crisis

In times of uncertainty and rapid change, brands may be unsure if and how to integrate the voice of consumers into their decision making. Whilst these unusual times call for unusual measures, the need to stay connected is ever present. Consumer-centricity is key, now more than ever. Brands can’t just hit the pause button and fade out; instead, they need to keep the connection with consumers in place through digital collaboration.

Delivered on 10 June 2020 at the virtual ISPIM Innovation Conference www.ispim-virtual.com

Introduced by: Andrew Maxwell

Видео Tom De Ruyck on Consumer Collaboration in Times of Crisis канала ISPIM Innovation