Why $100 lost Hurts twice More than Winning $100?

In the late 1970s, two psychologists asked people a simple question:
Would you take a coin flip where you could win $100… or lose $100?

Most people refused.

This tiny experiment revealed a powerful truth about human behavior: losses hurt more than gains feel good.
The discovery would later reshape economics, psychology, investing, and decision-making forever.

#Psychology #BehavioralEconomics #LossAversion

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