Meet Warren Buffet's Worst Investment: Kraft-Heinz

Kraft and Heinz are two of the most recognizable food brands in the world and are basically synonymous with cheese and ketchup respectively. Considering this, you would think that merging the two companies would create a food supergiant that would be untouchable. But, this merger has actually turned into a massive disaster. Kraft-Heinz has had trouble keeping up market share against generic brands and healthier options. Meanwhile, they had a few internal issues as well such as an accounting scandal. All of these factors combined have left of Kraft-Heinz worse than ever before with the stock being down over 50% from its all-time highs. Ironically, one of Kraft-Heinz’s biggest investors is Warren Buffett. And while he has admitted that he overpaid for Kraft and that he probably wouldn’t have a position in Kraft-Heinz if he could reasonably liquidate his position, Buffett is still optimistic that Kraft-Heinz can recover. This video explains the various shortfalls of Kraft-Heinz and whether Kraft-Heinz can recover.

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Timestamps:
0:00 - Kraft-Heinz
1:21 - The Coming Of Kraft-Heinz
3:36 - Generic Brands
6:06 - Healthy Trends
8:10 - Internal Affairs
10:18 - Bagholding

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Видео Meet Warren Buffet's Worst Investment: Kraft-Heinz канала Logically Answered