What Makes Fisher Investments Different? About Us

When Ken Fisher founded Fisher Investments in 1979, he envisioned building a better type of business. He wanted to educate investors on the things they need to know to become better-informed consumers.
Since early on, Ken has always been looking for ways to think differently about the investment environment. That included not just pioneering new capital markets ideas—such as the price-to-sales ratio—but also a unique business model and client service approach.
As a fiduciary, Fisher Investments is legally obligated to put its client’s best interests firstThe key to a quality client-adviser relationship is trust, and Fisher Investments believes a business model that is aligned with its client's interest is the best way to build a long-lasting, relationship. To create client portfolios, Fisher Investments uses a top-down approach which emphasizes broader economic factors before selecting individual securities. The strategy determines the allocation and selection of assets based on macroeconomic characteristics and the expected impact on different areas of the market. Once the firm has identified the areas they think will perform well, they can select individual securities within those areas.
If you’d like to learn more about Fisher Investments’ portfolio strategy and dedication to its clients, http://www.fisherinvestments.com.
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