NHL PROTOTYPES: Designing the ’90s

From the creation of the NHL’s original third jersey program to the birth of several expansion teams, join me for an inside look at prototype logo and jersey designs like never before—featuring in-depth interviews with the designers!

In the 1990s, The Mednick Group was one of the NHL’s top design agencies—charged with developing new team identities and some of the league’s first alternate uniforms. Dan Simon and Ken Loh were among the creative forces behind those designs and are sharing the inside story!

▪️ CHAPTERS ▪️
00:00 – Introduction
00:51 – Meet Dan Simon & Ken Loh
03:10 – The Florida Blockbusters
05:25 – Birth of the Burger King
06:34 – Trying Teal in Philly
08:29 – Replacing the Whalers
09:45 – Collaboration for Columbus
11:05 – Bonus: Developing the Wild
11:54 – Bonus: Sabres Sneak Peek

This video showcases a variety of rejected designs created under the guidance of NHL franchises and follows up on NHL Prototypes: What Might Have Been: https://youtu.be/MHTXmllTQsY

Special thanks to Dan Simon of www.studiosimon.net and Ken Loh for taking the time to share their experiences while working for The Mednick Group in the 1990s.

Featured teams include the Buffalo Sabres, Carolina Hurricanes (Hartford Whalers), Columbus Blue Jackets, Florida Panthers, Los Angeles Kings, Minnesota Wild, and Philadelphia Flyers.

Includes original artwork by The Mednick Group, Dan Simon, Ken Loh, Van Duong, Peter Thornburgh, SME Design, and Steve O’Laughlin.

Видео NHL PROTOTYPES: Designing the ’90s канала Icethetics