IDENTITY: Matt McElroy / Anaheim Ducks

In the series premiere of IDENTITY, Vegas Golden Knights graphic designer Matt McElroy joins me to talk about the unlikely path to his dream career and shares a new concept for our featured team, the Anaheim Ducks.

▪️ CHAPTERS ▪️
00:00 – Introduction
02:14 – The Ice Breaker
06:26 – The Showcase ft. Matt McElroy
24:47 – The Journey: Anaheim Ducks
32:39 – The Perspective
36:55 – The Concept by Matt McElroy
42:03 – The Top Tip

IDENTITY is Icethetics’ flagship YouTube series. Each episode features in-depth interviews with prominent creatives connected to hockey along with discussions of brand histories of professional teams.

In The Showcase, we explore Matt’s design career, which began as a concept creator on Icethetics—where he was eventually discovered by an AHL team in need of a new logo.

Then in The Journey, we trace the brand history of the Anaheim Ducks from their first day as the Mighty Ducks all the way to now, including every logo and uniform design in between. Narrated by Joshua Alexander.

Finally, Matt shares a new, never-before-seen concept for the Ducks, created exclusively for this episode of IDENTITY. Watch his work in progress and hear the backstory of how this incredible design came to be.

Видео IDENTITY: Matt McElroy / Anaheim Ducks канала icethetics