IDENTITY: EXTRAS – Matt McElroy

In this episode of IDENTITY: EXTRAS, take a deeper dive into the work of graphic designer Matt McElroy. See some of his earliest Icethetics concepts and hear more about his work with the AHL’s Springfield Thunderbirds and Henderson Silver Knights.

Plus, Matt shares his proudest moment working for the Vegas Golden Knights! Hear insights from the designer of the teams’s Día de Muertos and Nevada Day warm up jerseys from the 2019-20 season.

If you haven't seen episode 1 of IDENTITY, I recommend watching that first since this video is a continuation of that interview.
► https://youtu.be/MvMjG5UwHk8

▪️ CHAPTERS ▪️
00:00 – Introduction
00:52 – What makes a great logo?
04:23 – Matt’s most memorable concept
07:07 – Matt’s work in the AHL
10:16 – Matt’s proudest moment with the Golden Knights

IDENTITY is Icethetics’ flagship YouTube series. Each episode features in-depth interviews with prominent creatives connected to hockey along with discussions of brand histories of professional teams.

In IDENTITY: EXTRAS, viewers get to see parts of an interview that didn’t make it into the final episode. Matt and I talked for almost two hours on the day we recorded this interview. Some great moments had to get cut, so I’m happy to be able to share them in this bonus video.

Teams mentioned include the Anaheim Ducks, Vegas Golden Knights, Nashville Predators, Minnesota Wild, Dallas Stars, Springfield Thunderbirds, Ottawa Senators, Henderson Silver Knights, the NHL’s Original Six franchises (the Bruins, Blackhawks, Red Wings, Canadiens, Rangers, and Maple Leafs), as well as the MLB’s Los Angeles Dodgers and New York Yankees.

Видео IDENTITY: EXTRAS – Matt McElroy канала Icethetics