Sales vs Marketing: Why the Lines Are Blurring in B2C & SaaS | Leadership Insights

In today’s fast-evolving business landscape, the gap between sales and marketing is rapidly closing — especially in B2C and SaaS companies.
In this episode, we explore:
Why marketing and sales are both chasing the same revenue targets
The risk of short-term revenue focus over long-term brand building
How different industries define sales vs marketing
Strategies to align sales & marketing leadership
Whether you're a CMO, sales leader, or founder, this is a must-watch conversation on the future of revenue teams.
📌 Watch the full episode for expert insights.
https://youtu.be/vi2oDkkXodI

Видео Sales vs Marketing: Why the Lines Are Blurring in B2C & SaaS | Leadership Insights канала 10xMarketer Podcast