How to Find Market Gaps No One Else Sees | Don’t Create Something New—Solve What Already Exists

In this insightful conversation with Rajesh, we dive deep into the mindset of a successful founder and how you can uncover hidden market opportunities. From understanding customer frustration to utilizing cognitive frameworks, Rajesh shares his unique perspective on innovating and solving real-world problems. Whether you're a B2B entrepreneur or in consulting, his approaches offer invaluable tools for navigating challenges and finding product-market fit.

Key Takeaways:

Uncovering Market Gaps: Learn how Rajesh uses his "archaeology of customer frustration" approach to find hidden opportunities and solve pressing customer problems.

The Role of an Experienced Company: Understand why some companies, like Salesforce, thrive in niche, high-touch markets instead of mass-market solutions.

Cognitive Frameworks for Innovation: Dive into the seven cognitive frameworks Rajesh uses to drive innovative thinking and cross-domain curiosity.

Intersectional Curiosity: Learn how adopting a multidisciplinary approach can foster creativity and break through industry silos.

Practical Insights for Founders: Discover actionable strategies for growing your business by focusing on customer problems rather than just sales metrics.

What's Covered: 00:00 - Introduction to Rajesh's Approach to Business
02:15 - The Archaeology of Customer Frustration: Understanding Hidden Gaps
05:30 - How Experienced Companies Approach Customer Relationships
09:20 - The Importance of Product-Market Fit and Finding Specific Industry Solutions
12:50 - Cognitive Frameworks for Founders
16:10 - Intersectional Curiosity: The Secret to Breaking Industry Boundaries
20:00 - Final Thoughts and Advice for Entrepreneurs
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➡️ Follow Rajesh Srinivasan LinkedIn - https://www.linkedin.com/in/rajesh-srinivasan-author/
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🗣️ LinkedIn: / 10xmarketer
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Видео How to Find Market Gaps No One Else Sees | Don’t Create Something New—Solve What Already Exists канала 10xMarketer Podcast