Creativity on Empty: Why Marketers Are Quietly Burning Out | Ryan baker | Boris Beceric

In this powerful episode of the 10X Marketer Podcast, marketing experts Ryan Baker and Boris Beceric unpack the quiet crisis behind the scenes of digital marketing—burnout. From long workdays and hustle culture to the isolation of freelancing and remote work, they candidly explore the emotional and psychological toll the modern marketing landscape is taking on professionals, especially those in leadership roles.

Key topics covered:

✅ Why burnout is hitting senior marketers harder than entry-level staff
✅ The glamorization of hustle culture and agency life
✅ How leadership expectations are leading to emotional exhaustion
✅ The role of AI and automation in easing (or disguising) burnout
✅ Personal signs and symptoms of burnout you shouldn’t ignore
✅ Freelance vs. employee boundaries – which is easier to manage?
✅ Tips for creating healthier work environments and avoiding overload
✅ Why “doing the fundamentals right” still matters more than AI shortcuts
✅ Building margin into your pricing to prevent creative fatigue
✅ Actionable advice: What Ryan & Boris would tell their younger selves

🔥 Whether you're a marketing agency owner, freelancer, or in-house specialist, this episode will resonate deeply. Learn how to set better boundaries, avoid the burnout trap, and build sustainable success in the ever-evolving marketing world.

🎯 Timestamps:

00:00 – Is burnout inevitable for marketing leaders?
01:12 – Personal burnout stories from Boris & Ryan
04:00 – Burnout isn't just about overwork—it's about lack of progress
06:38 – Agency life: glamorized or overloaded?
09:19 – Culture, communication & compassion in preventing burnout
13:50 – The impossible quest for endless optimization
16:00 – Capitalism & the pressure of infinite growth
20:00 – Early signs of burnout: sleeplessness, irritability, loss of motivation
25:00 – Building emotionally intelligent teams
29:53 – Freelance vs. employee: who sets better boundaries?
37:30 – AI & Automation: help or hindrance in mental health?
44:00 – Creativity, side projects & staying human in marketing
50:00 – Advice to our younger selves about burnout and freelancing

🛠 Resources Mentioned:

A Simple System That Makes Managing PPC Clients Feel Like Running On Autopilot: https://easyppc.app/

The Infinite Game by Simon Sinek

Never Split the Difference by Chris Voss

AI Tools & Custom GPTs for Marketers

Google Ads Project Management Tool (by Ryan Baker) – https://easyppc.app

Google Ads with Boris – Private Community: https://www.skool.com/google-ads-with-boris-1781/about

💬 Comment below: Have you experienced burnout in marketing? How do you manage it?

Видео Creativity on Empty: Why Marketers Are Quietly Burning Out | Ryan baker | Boris Beceric канала 10xMarketer Podcast