How to Use Google Business Profile Questions [2022 Google Local SEO Trick]

If you have a Google Business Profile, you definitely need to know how to use the questions feature. Check out this little-known Google Local SEO trick to help you win more customers on Google Search and Maps.

The Google Business Profile is a powerful marketing tool and Google is always evolving the business profile to help consumers connect, engage, and research their small business options.

RESOURCES & LINKS:
👉 How to set up Google Business Profile: https://youtu.be/hA483GFizY4
⚡️ How to optimize Google Business Profile: https://youtu.be/SSR78dZ2rso

The Questions and Answers section on the Google Business Profile does not currently show up in the (soon to be retired) Google My Business dashboard, and the only way to see questions is on the SERP (Search Engine Results Page) in the middle of your business profile.

Fortunately, you can now manage your Google Business Profile directly on Google Search: https://youtu.be/x7tcSm2hOfA?t=66

Questions allow a customer to learn more about a business without having to call or connect with their team. The issue here is that Google now suggests reviews, posts, and menu items to help answer the customer's questions. If you have negative or mediocre reviews, this can hurt your chances of winning the business.

One way to battle this is to create your own questions and answers (almost like a FAQ section) to proactively answer any questions a prospective customer may have about your business.

00:27 #Google integrates the different features of your Google my business profile into the questions and answers section. And I want to show you how this works. When a question is asked, it shows suggestions on the right hand side as I start asking the question.

01:22 In the questions and answer section, I'm seeing posts that show up with details about actual menu items. So think about this - I'm a consumer in a micro moment. So I go onto their Google my business profile instead of having to interface with anyone to pick up the phone, I can go on here and write a question.

02:35 More and more people are realizing the questions and answers feature exists and as a result I'm seeing results/suggestions from Google. This is really important, so here's what I recommend. As a #smallbusiness owner, you actually want to go in, ask questions and answer them.

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What is Bryan Caplan Marketing?

Bryan Caplan Marketing (https://www.bryancaplan.com) is a digital marketing agency with offices in New Hampshire and Florida. We've been in business since 2010 and have consulted and coached thousands of marketers in that time. Our marketing services include:

• Squarespace Web Design
• WordPress Web Design
• Constant Contact Email Marketing
• YouTube Channel & Video Optimization
• Google My Business Coaching & Management
• Online Reviews & Reputation Management
• Local Search Listing Management
• Google Analytics / Google Tag Manager Setup
• Social Media Management
• Facebook & Instagram Ads
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay-Per-Click Advertising (PPC)
• Graphic Design
• Professional Speaking
• Marketing Workshops & Keynotes

👉 Join Bryan's Free Marketing Community: http://www.bryancaplan.com/join
🧐 Register for Bryan's Marketing Webinars: http://www.bryancaplan.com/events

What are Marketing Hours?

A way for business owners to refresh or improve their website, email, or social media without having to commit to a monthly agreement. 

As a way to help small business owners who may need just those few tweaks or changes, we introduced Marketing Hours.

To start, a client will come to us with a goal in mind. For instance:
• I want to generate more leads
• I want to drive more online sales
• I want to grow my email list
• I want my website to work on phones and tablets
• I want to re-engage past customers, so they'll buy again
• I want to automate my marketing, so I can focus on running the business

Clients may also have a specific punch list of digital improvements they want to make. For instance:
• I want to add a contact form to my website
• I want to optimize my Google Business Profile
• I want to facelift my social media accounts
• I want to collect more 5-star online reviews
• I want to add a way for people to subscribe to my email list
• I want to improve my page titles and descriptions (SEO) 

As we review the list and your digital marketing channels, we'll also add some of our own suggestions or thoughts to save time, streamline the customer experience, and ultimately increase the opportunity for new sales. 

🧐 Learn more about Marketing Hours at https://www.bryancaplan.com/marketing-hours

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