Dom Ruinart chalk wrap 'Rock' 2022

COLOURFORM AND MAISON RUINART CHALK UP ANOTHER PACKAGING REVOLUTION
Inspired by Colourform's 'Second Skin' pulp packaging cases, Maison Ruinart collaborated again revealing a fresh facet of innovation with the chalk wrap or 'ROCK' enveloping its Dom Ruinart 2010 vintage champagne bottles.

In 2020, Ruinart revolutionised its packaging with Colourform's new second skin case, which now envelops all its bottles.

Dom Ruinart's chalk wrap offers a new interpretation of this innovation. Velvety soft to the touch like chalk, it transforms this exceptional bottle into a sculptural object. The gentle reliefs and crevices crisscross, as if carved directly into chalky rock.

The discreetly engraved 1729 on the fastening button proclaims the heritage of Mason Ruinart, the world's first champagne house.

It evokes the unbreakable link between Dom Ruinart and the chalk, from the growing of the vine on chalky soils, to the time when the vintage is aged in chalk cellars. It illustrates savoir-faire and respect for nature.
MAISON RUINART

SUSTAINABLE LUXURY PACKAGING
Made from a single material, the moulded fibre wrap is formed using water, heat and pressure creating a truly unique and striking case.

The eco-designed packaging uses zero plastic and is 100% recyclable with paper. The electricity allocated to the production of the chalk wrap and all second skin products is 100% solar generated on site here in Cumbria.

The chalk wrap casing is 11 times lighter than the gift box previously used for the Dom Ruinart range, and over nine tonnes of paper is saved, compared to the old gift box. The new design has also reduced the brand’s carbon emission by 62%.

Видео Dom Ruinart chalk wrap 'Rock' 2022 канала James Cropper Paper & Packaging