Papermaking Demo LuxePack Monaco 2019

James Cropper and COLOURFORM teams on the ground in Monaco, showcasing our brilliant work and capabilities at the global creative packaging exhibition, Luxe Pack.

“What you show is where you go: don’t put anything out into the world which might drag you backwards. Always be future-focused."

At James Cropper, we are passionate about the idea that designers and creators need to approach packaging with an inventor’s mentality – generating new, bright and almost futuristic ideas – to ensure that we keep up with the social consciousness of the post-millennial consumer.

Supported by over 175 years of paper making history, the future is at the heart of everything we do at James Cropper PLC. Take COLOURFORM, for example, where outside inspiration and ideas are brought into our manufacturing process to create bespoke shapes and structures. We’ve innovated with moulded fibres and turned them into packaging for high-end luxury brands. We’re changing eco-friendly packaging; forget the brown box and start thinking COLOURFORM.

Or, consider James Cropper’s innovation in CupCyclingTM. Taking used waste products, such as takeaway coffee cups which could otherwise end up in landfill, and giving them a second life as beautiful stationery and paper products. And we’re not stopping there. Our teams are constantly looking ahead; considering how we can increase the number of cups we’re upcycling and contribute to the circular economy.

Everything that we create should have beauty and logic. This is something we continue to strive to achieve every day.

Видео Papermaking Demo LuxePack Monaco 2019 канала James Cropper Paper & Packaging