How to Set Up a GA4 Form Submission Conversion (With Google Tag Manager)

Google Analytics 4 conversion tracking works differently than Universal Analytics. This is a video walkthrough to setting up GA4 form submission event tracking and registering it as a conversion in GA4.

We also review how to set event parameters when you build your GA4 event tag and then register those event parameters as custom dimensions (a custom dimension is 1 of the 2 types of custom definitions you can create in GA4) so the event parameter data is available to you for reporting.

Here are additional training video links referenced in the video:

How to set up your Facebook Pixel with Google Tag Manager: https://youtu.be/ifTGTM8xAIk

How to set up Google Analytics 4 (GA4) with Google Tag Manager: https://youtu.be/zEhwN_76SfM

How to set up Universal Analytics 4 (UA) with Google Tag Manager: https://youtu.be/XPrVOgMvwKk

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Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

Видео How to Set Up a GA4 Form Submission Conversion (With Google Tag Manager) канала Root & Branch Digital Marketing