BCG CEO Series: At LEGO, Growth and Culture Are Not Kid Stuff

The turnaround of the LEGO Group is one of the famous business stories of this century. A victim of overexpansion and brand dilution, LEGO was on the brink of bankruptcy in 2004, when Jørgen Vig Knudstorp became the CEO. He was a 35-year-old former academic and consultant who quickly gained a reputation as a turnaround artist. But in this interview, conducted in his final days as CEO, the 48-year-old Knudstorp gives credit for LEGO’s ongoing success to employees and customers.

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Видео BCG CEO Series: At LEGO, Growth and Culture Are Not Kid Stuff канала Boston Consulting Group