Bethlehem Tilahun Alemu meets Jorgen Vig Knudstorp - Ideas Exchange - BBC

The Ideas Exchange is a series from the BBC exploring the minds shaping global business. It pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.

Ethiopian entrepreneur Bethlehem Tilahun Alemu is the founder and managing director of SoleRebels, which makes shoes out of recycled materials. Based in Addis Ababa, the company was created in 2004 to utilise the skills of the local community and create an eco-sensitive product.

Ms Alemu was named African Businesswoman of the Year by African Business Magazine in 2011.

Lego boss Jorgen Vig Knudstorp joined the company in 2001 and was named chief executive in 2004, taking over from Kjeld Kirk Kristiansen, whose grandfather founded the Danish firm in 1932.

Mr Knudstorp has returned the failing family business to profit and transformed the way the company approaches industry.

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