David Robertson tells the LEGO story at the FT Innovate conference

In 2003, LEGO almost went bankrupt. LEGO's managers had followed the advice of experts -- "head for blue ocean", "practice creative disruption", "open innovation" -- and that advice almost led them to ruin. Today, LEGO is the most profitable and fastest growing company in the toy industry, with performance similar to Apple's. This talk briefly tells the story of their near death and remarkable turnaround

Видео David Robertson tells the LEGO story at the FT Innovate conference канала David Robertson