Selling Service Design to Product Oriented Companies

How do you convince product oriented companies of the value of service design? You need to focus on the business case for service design.

And there are two very effective arguments which will help you make a convincing business case:

1. Services are harder to copy.

2. Customers pay more for services. (which mind you doesn't automatically lead to higher margins but that's a different story)

You need to be aware that these arguments are just conversations starters.

If you'd like to learn more about the single best way to get people (in general) interested in service design check out the Selling Service Design with Confidence course here below 👇

⭐️ Selling Service Design with Confidence Course ⭐️
https://go.servicedesignshow.com/9947p

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Видео Selling Service Design to Product Oriented Companies канала Service Design Show