Cradle to cradle strategy - transition to the circular economy: Stef Kranendijk at TEDxRiverCalder

Stef Kranendijk is Chairman of the Supervisory Board of Desso, the European carpet and sports systems manufacturer, and former CEO.

Apart from Chairing the Supervisory Board, Stef will also take up a special role in driving the continuing Cradle to Cradle® implementation at Desso, enabling it to make the shift to the circular economy. Stef has had many years of experience in investing and running a variety of companies. In addition, he is a co-owner and partner of an asset management, and was until 2009 a board member of the investment firm Sterling Strategic. Over the past ten years he has served on the boards of several other companies.

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