How do we get the circular economy turning | Martijn Lopes Cardozo | TEDxSittardGeleen

Business can be an important driver for good and capitalism is a mighty force. Let’s use it in the right way. Let’s make the circular economy happen turning selfish capitalism into natural capitalism.

Martijn Lopes Cardozo is the CEO of Black Bear, a circular economy company that retrieves high value materials from end-of-life tires. Martijn is a serial entrepreneur from the US West Coast who has built several successful companies in software, mobile and digital media. After he came back to the Netherlands he decided to focus his energy on transitioning the world from a “take, make, dispose” linear economy to a circular economy in which materials can be upcycled and reused. Martijn: “For each facility we build we save more CO2 than 1 million trees can consume – a huge positive environmental benefit” Black Bear has raised over Euro 10M to build the first facility in the Netherlands and plans to roll-out globally. The output of these plants is a high quality raw material (carbon black) than can be used for new tires, ink and coatings.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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