Embedded Customer Analytics by SAS

Embedded Customer Analytics by SAS allows brands to develop better customer insights using AI and machine learning. SAS® delivers Embedded Customer Analytics by allowing brands to make better decisions, take action quickly and derive value faster with embedded customer analytics that delivers out-of-the-box insights.The result is intelligent marketing that grabs your customer's attention.

Embedded Customer Analytics benefits:

◉ Use better analytics that relies on better data. Acting on analytic suggestions inside marketing can be difficult without analytics-ready data sets. The open, configurable data model that underpins SAS marketing solutions contains a hierarchy of granular data, starting at the individual interaction and moving to the creation of complete customer profiles.

◉ Uncover business challenges & facilitate shared knowledge. Most marketing solutions today require you to configure reports and dashboards before you can glean insights. SAS provides many out-of-the-box reports that require no data manipulation. Understanding both your business challenges and customer activity has never been easier.

◉ Operationalize advanced analytics inside marketing. Creating models in development environments is simple. Putting those models to work to answer conversion, retention and loyalty questions is much more difficult. Solutions like SAS Visual Data Mining and Machine Learning provide data scientists with a variety of AI and machine learning techniques for use in marketing activities.

◉ Iterate and improve your marketing analytics. Marketers want new technologies at their fingertips. With SAS Continuous Delivery, improvements and enhancements are provided as soon as they're available, not once or twice a year. As a result, you can react to the digital transformation challenges of today at the speed of digital.

Learn More about SAS Software and Next Steps
◉ SAS® Customer Intelligence 360 on SAS.Com – https://www.sas.com/ci
◉ Watch and learn – https://video.sas.com/category/videos/customer-intelligence
◉ Contact SAS – http://www.sas.com/contact
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ABOUT SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware

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Видео Embedded Customer Analytics by SAS канала SAS Software