Marketing Data Management by SAS

Marketing Data Management by SAS allows brands to seamlessly enhance and extend customer data activation. SAS® delivers Marketing Data Management by moving beyond a traditional customer data platform with a hybrid marketing data architecture that merges traditional database marketing with new digital marketing data sources. The result is intelligent marketing that grabs your customer's attention.

Marketing Data Management benefits:

◉ Create a digital customer profile. Every digital interaction is consolidated to the customer level – linking known and unknown digital activity. PII-free identifiers help synchronize customer data sources – offline, geodemographic, account level insights, call center interactions, etc. This provides marketers with a current and comprehensive omnichannel view.

◉ Adopt best-in-class data management. Powerful data management capabilities – data access, data quality, data integration, data federation, data governance, master data management and data streaming – are all included. Accurate identity management is what SAS does best.

◉ Move beyond a customer data platform. Take advantage of real-time omnichannel marketing capabilities with embedded AI and machine learning. This includes A/B, multivariate, behavior personalization, attribution analysis and next-best-action recommendations, among others. Data streaming engines ensure you can access offline or online data in real time, and it won't sit stagnant in a traditional CDP.

◉ Keep customer data where you want it. Requiring data duplication of first-party customer data is a thing of the past. You can connect easily to any chosen data environment, enabling you to use data where it resides – using existing investments, controlling privacy and speeding time to value. Detect events as they happen and incorporate that data into relevant, analytics-ready customer profiles.

◉ Ensure data privacy & governance. No PII data is stored in the SAS Platform. The SAS Platform queries on-site or private cloud databases for customer segmentation. Digital data can be joined in from owned digital properties (such as web or mobile apps). The data is your hands – managed and governed as you see fit. Data can remain where it resides – no lifting into a CDP for segmentation.

Learn More about SAS Software and Next Steps
◉ SAS® Customer Intelligence 360 on SAS.Com – https://www.sas.com/ci
◉ Watch and learn – https://video.sas.com/category/videos/customer-intelligence
◉ Contact SAS – http://www.sas.com/contact
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ABOUT SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change. #SASSoftware

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