SAS Customer Data Platform Capabilities | SAS Customer Intelligence 360

SAS Customer Intelligence 360 and its SAS Customer Data Platform (CDP) Capabilities allow brands to seamlessly collect, enhance, extend, and activate customer data in real time to move beyond traditional customer data platforms. Unify customer information, understand digital activity and facilitate real-time activation – backed by market-leading analytics and powerful decisioning capabilities.

Create a rich accessible omni-channel view of your customers.

Every digital interaction is consolidated to the customer level, linking known and unknown digital activity. PII-free identifiers help synchronize customer data sources – online and offline, geodemographic, account level insights, call center interactions, etc. This provides marketers with an always-current and comprehensive omnichannel customer view.

Elevate segmentation to a whole new level.

Unmatched analytical capabilities help you turn customer insight into highly targeted segments. Embedded AI and machine learning techniques provide deeper insights into customers and segments, and these insights help refine retention, cross-sell/up-sell and response models over time. You can use what you learn to adjust your marketing tactics to get the best results – from creating ideal product mix offers, to optimizing website strategies to drive higher conversions, to determining the best timing for follow-up or retargeting efforts.

Shape journeys and contextualize communications in real time.

Real-time two-way interaction between digital properties and on-site applications that eliminates the digital data "time lag" to incorporate "triggers" into action, allows for dynamic updates of customer information and audience segments, and contextualizes customer activity while facilitating real-time reporting, analytics and decisioning.

Keep your customer data where you want it.

A unique approach to data that joins on-line and off-line data for a complete picture of customer activity but doesn't require you to "lift and shift" all of your customer data into a marketing cloud – reducing data duplication and synchronization costs, controlling privacy, increasing data quality, and speeding time to value. Detect events as they happen and incorporate that data into relevant, analytics-ready customer profiles.

Content Outline
00:00 – SAS Customer Data Platform Capabilities
01:51 – SAS Customer Data Platform Demo

Related Resource
SAS® Customer Intelligence 360 on SAS.Com – https://www.sas.com/ci
Watch and learn – https://video.sas.com/category/videos/customer-intelligence
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