Breaking into new markets | GPTK | Will King

Will King, founder of King of Shaves started his business from home - doing everything himself - from being the postman, office manager, manufacturer, PR manager, salesman to designer and strategic planner... he had to wear many hats and his hard work paid off! Will never lost sight of the ball and saw the massive potential in the internet buying the domain name shave.com for a tidy sum of $35. Will filled approx. 10,000 bottles of his specially formulated shaving oil from home and managed to get Harrods to stock it (what a Koo!) which created a surge of other retailers following suit. It wasn't an easy market to break especially when you're up against major players in the market who have a bottomless budget... but KoS has successfully done that! Will's latest invention, the HyperGlide razor creates its own shaving gel when it comes into contact with water and thats got to be a big hit when time doesn't stand still. Will can't wait to go into space and he's definitely going... he's only No. 74 on Richard Branson space ship... Space isn't how we know it though... for Will S.P.A.C.E. defines his business and personality!

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