How to respond to social media | GPTK | Ricc Webb

Ricc Webb, Mischief Maker at Microsoft says you should be witty, funny and intelligent when responding to social media. Dreary 'Bob' is anything but that... infact he's boring, unsociable, doesn't listen to people and doesn't add value so what do you think his career prospects are likely to be? Now image if Bob was your business or how you respond to social media! Ricc says tone of voice, planning, insights and advocates are key components to handling social media and explains what he means... He concludes by introducing us to Beth... the kind of employee that has a bright future. It's a really clever message...

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