Effective Direct Mail Design: The 10 Elements of a Successful Postcard

Effective direct mail design is essential to connecting with your prospects and persuading them to visit your site or call your office. What makes a good postcard? How is it so effective?

There are 10 elements of a successful postcard. Each one helps you build trust with the reader and communicate how your company benefits them. These are the two things you must do in marketing to turn a prospect into a customer. Along side of that, you have to make your postcard interesting to read. You must choose an engaging color scheme, include attention-grabbing headlines, and efficient copy. You should include pictures and graphics that communicate a message. Another critical element is a "call to action" with your contact information prominently featured. These are just a few examples of these elements.

Watch as Joy breaks down the full list of the 10 elements of a successful postcard design.

The PostcardMania Channel on YouTube provides useful, actionable content for improving your business' marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.

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