YOU'RE Doing it WRONG... a BETTER way to use DIRECT MAIL (EDDM).

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Direct mail sucks because of the way most businesses use it: A blind shotgun approach to a mass mailing based on a zip code or route. No good.

We should market to 1,000 clients 10x rather than 10,000 clients one time.

A much better approach is to directly target the neighborhoods you want through REPETITION with every door direct mail EDDM.

You will have a much higher success rate, much better return on your mailings, and better route density through focusing your efforts.

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