What Is Digital PR? Best Digital PR Techniques and Tactics | The Journey

One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is digital PR and how can I make it work for my company. We’ve got you covered. Let’s look at what it is and how you can make digital PR work for you and your business. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:00 - Intro
0:44 - What is Digital PR?
2:02 - Reverse Engineering
2:28 - Internal Linking
3:29 - Customer reviews
3:56 - More videos for additional tips

What is digital PR?
The objective of a digital PR campaign is to improve organic search results and customer reviews via digital content to build a company’s brand.

Digital PR strategies and tactics:
Studies show that SEO rankings correlate with backlink metrics. This isn’t a big surprise, given that Google was founded as a hypertextual search engine that produced search results based on “the structure present in hypertext.” So if backlinks are the strongest correlation to improving organic search results, how do small businesses build backlinks? Here are three ways to do it responsibly and efficiently;

Reverse engineering:
This is a digital PR strategy that examines the backlink profiles of multiple competitors and identifies the referring domains they have in common. If you can figure out how each of your competitors generated a backlink on a domain, then chances are your website can take a similar approach to secure a backlink.

Internal linking:
Websites commonly use menus and navigation bars to list priority pages such as Home, About, Contact and Services. An internal linking strategy takes this concept a step further by including links to a target page in places like a footer, sidebar, or within the text of blog posts and landing pages.

Customer reviews:
One other major factor Google uses to determine prominence is customer reviews. Google says that “review count and review score factor into local search ranking.” More reviews and positive ratings can improve your business’s local ranking.

Try out tactics. If something doesn’t fit your business, move on to a different tactic that may have more potential.

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