Design Thinking in Ecosystem Business Models with ArcBest & Broadridge Tech Execs | Technovation 769
Michael Newcity, the Chief Innovation Officer of ArcBest & President of ArcBest Technologies, and Rob Krugman, the Chief Digital Officer of Broadridge, speak at our May 2023 Metis Strategy Digital Symposium about design thinking in ecosystem business models. Michael explains how he brings design thinking into ArcBest as a mechanism to drive innovation and the role ArcBest Technologies plays in ArcBest’s innovation ecosystem. Rob details the innovation cycle within Broadridge and how he brings the customer’s voice into that cycle to ensure continuous value is getting delivered. Finally, both executives speak on driving centralized innovation within their ecosystems and deploying those innovations to internal and external customers.
0:00:00 Introduction
0:02:30 Bringing Design Thinking to ArcBest as a Mechanism to Drive Innovation
0:05:12 Cycle of Innovation at Broadridge
0:09:41 Design Thinking in Practice at ArcBest
0:12:42 Pulling in Customer Perspectives into the Innovation Cycle at Broadridge
0:17:00 Role of ArcBest Technologies in the ArcBest Innovation Ecosystem
0:20:32 Driving Centralized Innovation at Broadridge and Managing Change
0:25:39 Deploying Innovation to ArcBest's Customers
0:29:24 Outro
An audio-only version of this interview is available as episode 769 of Metis Strategy’s podcast, #Technovation with Peter High. Learn more at http://bit.ly/Technovation-769.
Subscribe to Technovation on your podcast platform of choice: https://link.chtbl.com/Technovation
To learn more, visit https://www.metisstrategy.com/technovation-podcast/
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#podcast #designthinking
Видео Design Thinking in Ecosystem Business Models with ArcBest & Broadridge Tech Execs | Technovation 769 канала Metis Strategy
0:00:00 Introduction
0:02:30 Bringing Design Thinking to ArcBest as a Mechanism to Drive Innovation
0:05:12 Cycle of Innovation at Broadridge
0:09:41 Design Thinking in Practice at ArcBest
0:12:42 Pulling in Customer Perspectives into the Innovation Cycle at Broadridge
0:17:00 Role of ArcBest Technologies in the ArcBest Innovation Ecosystem
0:20:32 Driving Centralized Innovation at Broadridge and Managing Change
0:25:39 Deploying Innovation to ArcBest's Customers
0:29:24 Outro
An audio-only version of this interview is available as episode 769 of Metis Strategy’s podcast, #Technovation with Peter High. Learn more at http://bit.ly/Technovation-769.
Subscribe to Technovation on your podcast platform of choice: https://link.chtbl.com/Technovation
To learn more, visit https://www.metisstrategy.com/technovation-podcast/
----------------
#podcast #designthinking
Видео Design Thinking in Ecosystem Business Models with ArcBest & Broadridge Tech Execs | Technovation 769 канала Metis Strategy
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